Play’n GO has taken another significant step in its North American expansion strategy, announcing that its full portfolio of market-leading casino titles is now live with Fanatics Casino across four major U.S. states: Michigan, New Jersey, Pennsylvania, and West Virginia.
As the U.S. iGaming market accelerates, industry observers note that this expansion comes during a period of heightened competition and historic wins—after all, the biggest online casino jackpots in the US of all time continue to fuel national interest in online gambling.
Play’n GO Titles Now Live Across All Fanatics Casino States
Players using Fanatics Casino—available on iOS, Android, and desktop—can now enjoy a wide selection of Play’n GO’s celebrated games. Hit titles such as Buildin’ Bucks, Crabby’s Gold, and the globally recognized Reactoonz series are now fully available to players in all four Fanatics Casino jurisdictions.
Play’n GO’s presence in the U.S. began earlier this year through staggered state rollouts, and the partnership has already demonstrated strong performance. With the addition of West Virginia, the Swedish gaming developer now reaches every Fanatics Casino market in the country, further solidifying its domestic footprint.
This rollout comes at a pivotal moment for U.S. iGaming.
With new state-level legislation evolving rapidly, regulatory frameworks are becoming more structured, including requirements such as the rule that all online casinos must be partnered with land-based casinos to operate legally.
Play’n GO’s growth aligns closely with this emerging regulatory landscape.
Market Momentum Driven by Strong Performance in Key States
Fanatics Casino is positioned as one of the most ambitious U.S. online casino brands. Its rapid market-share growth has been propelled by strategic partnerships and the leveraging of a massive customer base through Fanatics’ broader sports and retail ecosystem.
Magnus Olsson, Play’n GO’s Chief Commercial Officer, praised the collaboration, stating that Fanatics Casino has built “a compelling proposition for players,” noting that both companies are achieving accelerated U.S. market growth.
According to Olsson, this expansion represents “just the start of a long-term partnership,” adding that American players continue to gravitate toward Play’n GO games for their polish, reliability, and entertainment value.
Fanatics Betting and Gaming’s Vice President of Casino Marketing, Michael Afflick, reinforced this sentiment, calling Play’n GO “a proven performer” whose games resonate with customers. Afflick expressed optimism about the long-term prospects now that Play’n GO content is available in all key Fanatics markets.
Regulatory Landscape Continues to Shape Industry Expansion
As U.S. regulators refine frameworks for iGaming oversight, interstate availability varies significantly. While some states remain cautious or conservative regarding casino legislation, others—such as Michigan, New Jersey, and Pennsylvania—have established robust regulatory ecosystems.
States like Connecticut maintain stringent guidelines through agencies such as the Connecticut Department of Consumer Protection, which oversees licensing, responsible gambling programs, and enforcement of market standards. Although Connecticut is not yet included in Play’n GO’s Fanatics partnership footprint, the company’s adherence to compliance frameworks positions it strongly for future expansion should regulation evolve.
Herein, Vladyslav Lazurchenko states that this adherence to compliance has also become increasingly important as states introduce new requirements for fairness, auditing, consumer protection, and technical standards.
For international suppliers entering the U.S. market—such as Play’n GO, Playtech, and Pragmatic—success hinges on regulatory readiness, flexible technology, and the ability to localize content while maintaining global quality benchmarks.
Fanatics Casino: A Rising Contender in the U.S. Online Gaming Market
Fanatics Casino, part of the larger Fanatics Betting and Gaming division, is powered by a brand already well-embedded in U.S. sports culture. Its iGaming division has been growing rapidly as Fanatics leverages its national reach, customer database, and marketing engine.
Unlike legacy operators, Fanatics’ casino offering is relatively new, launching its first markets in 2023. Still, its expansion has been swift.
Partnerships with high-profile content providers like Play’n GO further strengthen its competitiveness against established platforms in the U.S. such as BetMGM, DraftKings Casino, and FanDuel Casino.
Industry analysts have tracked Fanatics’ growing impact through data and insights published on major outlets like gambling.com, which highlight the brand’s increasing player engagement and steady rise in handle and gross gaming revenue.
A Record-Breaking Year for Play’n GO
Beyond its U.S. advancements, Play’n GO has enjoyed a remarkably high-profile year internationally. The company captured global attention in October when it launched the beloved slot character Garga into near-space, reaching an altitude of over 117,000 feet as part of the promotional campaign for Reactoonz 100. The stunt immediately became one of the most talked-about marketing activations in online casino history and contributed to Reactoonz 100 becoming Play’n GO’s biggest release of the year.
Additionally, the company has expanded its brand presence beyond gaming content. As a sponsor of the MoneyGram Haas Formula 1 team, Play’n GO continues to build recognition across global entertainment sectors.
Recently, it also launched the Play’n GO Shop, a consumer-facing fashion brand designed to complement the established Play’n GO Music division. These initiatives aim to deepen player engagement and broaden brand appeal across lifestyle markets.
What This Expansion Means for the Future of U.S. iGaming
Play’n GO’s full launch across all Fanatics Casino markets marks one of the most significant supplier expansions of the year. With American players showing increasing interest in high-quality, story-driven slots—an area where Play’n GO traditionally excels—the company is well-positioned to capture meaningful U.S. market share.
Furthermore, the company’s dedication to regulatory compliance, responsible gaming, and technological innovation positions it as a trusted partner for operators navigating the complexities of multi-state licensing.
Industry experts predict that as more states legalize online casino gaming, the demand for premium game providers will increase substantially. Content variety, mobile optimisation, and cross-platform performance—areas where Play’n GO has long thrived—will become increasingly essential to operator success.
With Fanatics Casino continuing its rapid ascent and Play’n GO strengthening its U.S. foundation, the partnership represents a powerful alignment of two expanding forces in the American iGaming industry.
As Play’n GO looks ahead, the company has signaled that more major game launches and market entries are planned for 2025 and beyond—suggesting that this U.S. expansion is only the beginning of a much larger strategy.